This is a SERItone. First try 2020. We experienced a panettone disaster last year. All 5 batches were f..ked up. I didn’t have a clue. But I found a new approach by developing a brioche recipe. Sometimes detours are necessary. @marcelpaa_einfachbacken - your recipe led me to this result, thank you.
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#panettone #detours #brioche #lievitomadre #keepontrying #thankyou #recipe ...

Hallo Zurich. Voilà les SERI Baguettes. The delivery express arrives at 10am. Get one. You might meet the baker. Cu there.
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#baguette #hbzurich #express #meetthebaker #fermentation #cu ...

It began with a handful of flour, cup of water, a pinch of salt, and a crumble of yeast. Five years ago, I was baking baguettes at home in my kitchen. You could hardly call these longish loafs of bread baguettes. I was a lonesome fool working on Mission: Best Baguette - until April 2018, when I was on the verge of exhaustion and considering ending the Mission. Then Dominic and I, we met. We created Seri Entrepreneurs Ltd.

Today, we stand in front of our first shop. This is a milestone. I am happy and grateful. Happy because we can pursue the venture together and grateful because Dominic is more than the co founder for he became my dear friend.

The SERI® Shop is a project with Kleiner Konditorei-Bäckerei. Hard work of many partners made this possible. Special thanks go to Andreas Hopp, Freddy Keller, Marc Zwicky, Robert Bachmann.

#milestone #zurichhb #mission #salt #flour #yeast #water #lonesome #fool ...

Introducing our plantbased sandwich: SERI Baguette with planted chicken by @eatplanted in curry marinade. Now available @jelmoli Food Market Zurich. We think Baguette Pondicherry is nice name for it. . .
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#plantbased #chicken #sandwich #curry #pondicherry #zurich #baguette ...

Experimenting with dried SERI Starter for sourdough. This could be available online and sent by mail worldwide. Isn’t it cool?
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#sourdough #starter #homebaking #worldwide #seri #lievitomadre ...

Octopussy Baguette caught by 008 James Baker with the license to bake. .
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#licensetobake #baker #octopussy #007 #jamesbond #baguette ...

SERI Starter. Who wants to have a portion of our sourdough starter? We are sharing it - for free. Take it and bake it.
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#sourdough #starter #sauerteig #bakeit #homebaking #corona #zurich #lievitomadre ...

Unfortunately, we cannot say:
A baguette a day keeps corona away. But it may comfort you 🙂 We are baking baguettes Mon to Sat @jelmoli Food Market. Get a baguette and meet the baker - 2m apart ✌️
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#abaguetteaday #baking #socialdistancing #comfortfood #jelmoli #zurich #michelinguide ...

It has been a while. The baker baked a Butterzopf at home. This is a SERI recipe - with even more butter than a Berner Zopf. It is slightly brioche-ish thanks to sugar and honey. Want to know how to make it? Check the Butterzopf story in the highlight. .
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#butterzopf #honey #sugar #brioche #homebaking #serizurich #recipe ...

Today’s Croissant. If you could smell the butterness 🙂
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#butter #beurre #croissant #honeycomb #butterness ...